Audi RS 6 Avant records best-ever sales performance in first half of 2025

The current-generation (C8) Audi RS 6 Avant achieved its strongest-ever sales performance in the first half of 2025. Although the new-generation A6 Avant has already been revealed, the previous-generation RS 6 remains on sale and is attracting a record volume of orders.

Speaking to the German newspaper Automobilwoche, Alina Seysen, Audi spokesperson for sales and marketing, said that orders for Audi Sport models - a range comprising only RS-badged models - rose by around 41% by June compared with the same period in 2024. The Audi RS 6 is the main driver behind that increase.

In Portugal, the Audi RS 6 (C8) no longer appears in the brand’s configurator, although a call to one of its dealers could secure one of the final cars due to be built. It could be an expensive phone call: the four-ring brand was asking around €175,000 for the RS 6.

Why has interest in the Audi RS 6 increased?

As noted, the figures recorded by the Audi RS 6 Avant at this point in its lifecycle may have a straightforward explanation. The Ingolstadt manufacturer has already confirmed that the next-generation RS 6 Avant will use a plug-in hybrid system, which may be encouraging more traditional customers to secure the current model before it becomes partially electrified.

The current Audi RS 6 uses a 4.0-litre V8 with no electrical assistance, producing 630 hp in Performance versions. It completes the 0–100 km/h sprint in just 3.6 seconds.

The RS 6’s German rivals

Among its chief rivals, Mercedes-AMG has yet to introduce an E 63 version of the new E-Class and is still assessing the best approach. In the case of the BMW M5 Touring, the adoption of a plug-in hybrid system has had a positive effect on orders. Despite criticism over its excessive weight, orders - particularly in the US - have exceeded the brand’s expectations.

Leaving technology-related matters aside, the reign of the German super-estates looks set to continue. This remains a segment in which Germany’s premium marques continue to have the first and last word.