RAM Rampage previews compact pick-up for Europe

RAM used Fieracavalli 2025 in Verona to give Europe its first preview of the Rampage, a model designed and built in Brazil that could pave the way for the brand’s entry into the compact pick-up market on the “Old Continent”.

The manufacturer is using the event to bring the vehicle closer to European audiences and assess its potential in the market. RAM describes the Rampage as a compact pick-up (C-segment), positioned between compact SUVs and conventional pick-ups.

The brand believes this niche segment, which remains largely unexplored in Europe, could appeal to buyers seeking versatility, comfort and load-carrying ability without moving up to a larger vehicle.

RAM Rampage: two versions with distinct characters

The model is not entirely new, having launched in Brazil in 2023. It uses the Small Wide platform shared with the FIAT Toro pick-up and Jeep Renegade. Compared with the larger RAM 1500, sold in North America, its 5,028 mm length, 1,886 mm width and 1,716 mm height should make it easier to drive on narrower European roads.

Should it reach the European market, the Rampage will be offered in Rebel and R/T versions. The former is geared more towards off-road outings and outdoor activities, while the latter takes a more performance-focused approach.

Rebel and R/T equipment and engines

In terms of specification, the Rebel features all-terrain tyres, reinforced suspension and a 980-litre load bed. The R/T, meanwhile, receives larger 19-inch wheels, suspension that lowers ground clearance by 10 mm, and sportier trim details.

There are differences beneath the bonnet, too. The Rebel uses a 2.2-litre Diesel engine producing 200 hp and 450 Nm of torque, and can carry up to 1,015 kg of payload. The R/T is powered by a 2.0 Turbo petrol engine from the Hurricane family, delivering 272 hp and 400 Nm.

For performance, the Rampage R/T has the advantage in the 0–100 km/h sprint, completing it in 6.9 seconds and reaching a limited top speed of 220 km/h, compared with 9.9 seconds and 196 km/h for the Rampage Rebel.

Both versions, however, share a nine-speed automatic gearbox, four-wheel drive and Level 2 driver-assistance systems, including Highway Assist and Adaptive Cruise Control.

The cabin combines technology with comfort, featuring a 12.3-inch central display, a 10.3-inch digital instrument screen and a Harman Kardon sound system.

European launch still to be confirmed

According to Fabio Catone, RAM’s European manager, bringing the Rampage to the continent would represent a new chapter for the brand, combining strength, capability, technology and premium character tailored to European customers’ needs. The model’s European debut coincides with the launch of a new generation of Toyota Hilux, although the two are not direct rivals.

The Japanese offering is a true working pick-up, with a ladder-frame chassis, whereas the Rampage is positioned as a compact, sophisticated alternative to larger pick-ups, using a unibody construction and independent suspension.

Even so, it is not yet certain that the RAM Rampage will actually arrive on the “Old Continent”. The brand is considering the prospect, but everything will depend on market reception.